Early Stage Challenge
Capri brings expertise and capital to address this challenge
Early days
▌Great technology
▌Beta customers or development partners
▌Relationships founder driven
▌Perception of customer validation
What’s Missing
▌Reference customers
▌Sales management structure
▌GTM strategy & support
De-risk
▌Ready to scale
▌Attract talent
▌No shortage of capital
▌Less dilution
Capri has Established A Fund & Platform to Fill this Void
We are bringing a degree of access & support historically available to only later stage companies
Market Access
Access to U.S. Customers and Channel partners to learn from and develop early reference-ability
Network
Ecosystem of experienced software executives and professionals for ongoing mentoring, advisory and BoD support
Commercial Playbook
From initial customers, GTM strategy to tactical hiring & S&M Management provide commercial playbook to execute
Beachhead
For International Companies provide catalyst to launch U.S. Operation
COMMERCIAL PLAYBOOK
Pre-Investment
▌Technical vetting w/ Corporate IT Teams to identify pain points, relevance and ROI
▌Thorough investment decision process to select the best of the best
Post-Investment
▌Board representation
▌Initial reference customers: open doors often inaccessible to early stage companies
▌Sales Management: structure, metrics, compensation
▌GTM support
▌Key hires
▌Pricing
▌Direct sales structure and focus areas
▌Channel strategy and access
▌Interim active operating support (where needed)
▌PR and other tactical operational demands
▌Software Exec (LPs) Advisory Bootcamp & ongoing support roles ranging from informal advisory to BoD to SME to customer access
CAPRI ECOSYSTEM
ADVISORY BOARD
▌Identify future technology trends
▌Aid in prospective portfolio company evaluation
▌Help assess commercial value and offer early pilot
opportunity assessment
▌Direct access to Fortune 500 tech buyers
INTERNATIONAL NETWORK
▌Deep relationships in key international technology hubs to drive early stage relationships and deal access
CHANNEL PARTNERS, INTEGRATORS, ETC.
▌Relationships and playbook to jumpstart U.S. commercial effort
VC PARTNERS
▌Advisors to leading VC’s enables support of future rounds. Direct relationships with:
83 North
Battery
Rho
Sierra
Charles River
Among others…
LP SUPPORT
▌Target investors comprised of software executives that bring more than capital
▌Commitment to support portfolio companies and help drive outcome